What does the commencement of deliveries for the new Renault Duster in India signify for the automotive market? It marks a pivotal moment as Renault India officially begins nationwide deliveries of this much-anticipated SUV.
The first delivery took place in Chennai, where the inaugural unit was handed over to Dr. Arthanari Manickavasagam. This event also coincided with the inauguration of Renault’s second new’R store in the city, which is part of the company’s evolving retail strategy focused on urban, experiential showrooms.
Renault plans to expand its new’R store network to around 70 outlets across India this year, complementing its existing 350 sales touchpoints. The new’R store in Chennai spans 4,500 sq. ft., featuring a dedicated customer interaction area of 3,000 sq. ft..
The new Duster is available with two turbo petrol engine options: TCe 100 and TCe 160. Pricing for the new Duster starts from Rs 10.49 lakh for the base variant and goes up to Rs 18.49 lakh for the top-spec variant.
This launch marks the return of the Duster SUV to the Indian market, a significant development for Renault, which aims to enhance its presence in the competitive automotive landscape.
Additionally, customers purchasing the new Duster will benefit from the Renault Forever program, which offers extended coverage for 7 years or 150,000 km.
As Renault India embarks on this new chapter with the Duster, the company is poised to capture a larger share of the SUV market in India. The success of this initiative will depend on customer reception and the effectiveness of the new retail strategy.
Details remain unconfirmed regarding the exact timeline for the rollout of additional new’R stores and further expansions in other regions.
