Aman Gupta has initiated legal proceedings in the Delhi High Court to safeguard his personality rights. This action reflects a growing trend among celebrities to protect their identities from unauthorized use, particularly in the digital era.
On April 30, 2026, Aman Gupta moved the court seeking protection against unauthorized use of his likeness and identity. The case is formally titled Aman Gupta v. John Doe & Ors.. Senior Advocate Diya Kapur and Advocate Nakul Gandhi represent him in this matter.
Initially, Justice Jyoti Singh was assigned to hear the case but recused herself from it. The next hearing is scheduled for May 7, with Justice Tushar Rao Gedela presiding over the proceedings.
The Delhi High Court has previously set a precedent by protecting the personality rights of numerous public figures. These cases often involve concerns about unauthorized usage of identity, especially with the rise of AI-generated content.
Key facts:
- The court has granted relief to various celebrities against unauthorized use of their likeness.
- Similar suits have been filed by prominent figures such as Salman Khan and Allu Arjun.
- The court has issued john doe orders in similar cases to help protect personality rights.
This legal battle signifies an important shift as more public figures seek judicial intervention to prevent misuse of their identities online. The increasing misuse of likeness and identity online is a pressing concern that courts are beginning to address more rigorously.
Aman Gupta, known as a judge on Shark Tank India and co-founder of boAt Lifestyle, stands at the forefront of this movement. His case highlights how digital advancements pose new challenges for personal branding and identity protection.
