SNA Displays has partnered with Kevani to debut the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. The impressive installation measures approximately 61’5″ tall and 40′ wide, processing around 3.6 million pixels across a digital canvas of 2,450 square feet.
Located in a prime area, the display aims to attract advertisers looking to leverage its cutting-edge capabilities. “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales,” said Kevin Bartanian, CEO of Kevani.
In addition to the DOOH display, the National Retail Federation (NRF) has unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio is designed for broadcast-quality production, measuring approximately 6’8″ tall by 11’10” wide and processing 4.7 million pixels.
The studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing its functionality for various media production needs. “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers,” noted Craig Sholder, SNA Displays’ West Coast sales director.
SNA Displays is shifting its focus to smaller-ticket, high-margin products amid uncertainty among grassroots customers, reflecting a strategic pivot in its business model.
Yesco provided LED installation services for the DOOH display, ensuring that the technology meets the high standards expected in today’s competitive advertising landscape.
As the digital advertising sector continues to evolve, the introduction of such large-scale displays is expected to redefine engagement strategies for brands. Observers are keen to see how these innovations will impact advertising effectiveness in the region.
