Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. The company has launched a new campaign offering electric scooters and motorcycles starting at ₹49,999. This initiative comes at a time when Ola Electric’s EV sales in February 2026 fell to their lowest since the company went public in August 2024.
The ‘EndICEAge’ campaign includes benefits totaling up to ₹50,000, which encompass service guarantees and assured buyback schemes. The starting price for the Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) models is set at ₹49,999, making them more accessible to consumers.
In a statement, Bhavish Aggarwal, CEO of Ola Electric, emphasized the urgency of transitioning to electric vehicles, saying, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further added, “Every EV on the road reduces our dependence on imported oil.”
The buyback guarantee offered in the campaign provides an assured buyback value of up to 60% on its electric vehicles, which is a significant incentive for potential buyers. Additionally, the extended warranty for Ola Electric’s S1 scooters and Roadster motorcycles is eight years as standard, ensuring long-term reliability for customers.
This offer is valid until March 31, 2026, and aims to stimulate interest in electric vehicles during a challenging period for the company. Observers note that the campaign is a strategic move to counteract the recent decline in sales and to reaffirm Ola Electric’s position as India’s largest electric two-wheeler maker.
As the campaign unfolds, industry experts will be closely monitoring its impact on sales and market perception. Bhavish Aggarwal has stated, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This reflects the company’s commitment to driving the electric vehicle revolution in India.
