HYBE has previously dominated global charts with boy groups and girl groups before expanding into India. In a significant development, HYBE India is launching a nationwide audition for a new girl group, aimed at showcasing the diverse talents of young Indian women.
The auditions will be open to girls born between 2005 and 2011 and will take place from March 31 to July 31, 2026, across 10 cities: Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune.
Talents in vocals, rap, dance, acting, and modeling are invited to participate in this initiative, which aims to tell authentic stories of Indian women under the theme of ‘Harmony in Diversity’. The audition process will include both online submissions and in-person rounds, making it accessible to a wider audience.
Damien Woochang Lee, the CEO of HYBE India, emphasized the importance of this initiative, stating, “India has never lacked talent or ambition – what’s been missing is a consistent pathway to the global stage. This audition is where that process begins.” He further elaborated, “What we are building is that bridge: a system that allows us to nurture artistes with intention, and to be seen, heard, and understood beyond borders.”
The decision to focus on a girl group stems from local research indicating a strong desire for relatable artists among young Indian women. This move is part of HYBE’s long-term commitment to the Indian market, reflecting a strategic localization of K-pop production.
To amplify the campaign, partnerships with well-known brands like Samsung and H&M will be established, enhancing visibility and engagement with potential participants.
Lee Woo-chang remarked, “Hybe India has built a systematic training and development system tailored to the local market,” indicating a robust framework for nurturing talent.
As the auditions approach, observers are keen to see how this initiative will reshape the landscape of the Indian music industry and provide new opportunities for aspiring artists.
Details remain unconfirmed regarding the specific criteria for selection and the eventual training process for the chosen candidates, but the excitement surrounding this announcement is palpable.
