As the T20 season of 2026 approaches, a significant partnership has been established between CREX and the Delhi Capitals. This collaboration aims to transform the way fans engage with the game, moving from passive viewership to active participation.
CREX has been appointed as the Official Fan Engagement Partner for the Delhi Capitals, a move announced recently by both organizations. The partnership is set to introduce real-time, interactive experiences during all matches, enhancing the overall fan experience.
Fans will have the opportunity to participate in quiz-based contests for free, allowing them to engage with the game on a deeper level. Participants can win exclusive rewards, including team merchandise, signed memorabilia, and match tickets, further incentivizing their involvement.
Purshottam Rawat, CEO of CREX, emphasized the changing landscape of cricket, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects the growing demand for interactive and immersive experiences in sports.
Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the partnership, noting, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He added, “This partnership allows us to further deepen that connection,” highlighting the importance of fan engagement in modern sports.
CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users. The platform recorded 213 million minutes of user engagement, indicating a robust digital ecosystem that supports the partnership’s goals.
Fans will access these interactive experiences through the CREX app during matches, which underscores the importance of digital fan ecosystems in today’s sports landscape. The collaboration aligns with the evolving digital-first approach of the Indian T20 league, merging live sports with gamification and immersive engagement.
This partnership not only enhances the fan experience but also signifies a shift in how sports organizations view their audience. The focus is now on creating a two-way interaction, allowing fans to feel more connected to their teams.
As the T20 season approaches, the anticipation builds for how this partnership will reshape fan engagement and set new standards in the sports industry. Details remain unconfirmed regarding specific features and contests, but the excitement is palpable.
