What is Dakota Johnson’s role in Calvin Klein’s latest campaign?
Dakota Johnson appears nearly nude in Calvin Klein’s Spring 2026 campaign, which was released on March 9, 2026. The campaign video features Johnson promoting Calvin Klein’s undergarments and denim line through a series of bold looks.
Directed and photographed by Gordon von Steiner, the campaign explores themes of confidence and comfort in private spaces. Johnson expressed her enthusiasm for the project, stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
At 36 years old, Johnson has recently transitioned from acting to directing, with her directorial debut, A Tree Is Blue, on the horizon. She was last seen in the film Materialists and is also set to serve as an executive producer for her upcoming project, Verity, expected to release later in 2026.
Johnson’s involvement with Calvin Klein is not surprising, as the brand is known for its provocative advertising campaigns featuring prominent stars. The campaign prominently showcases Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, emphasizing the brand’s commitment to comfort and style.
In the context of her personal life, Johnson was previously in a relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, suggesting a new chapter in her life.
The promotion for the campaign launched globally across CK retail sites, its website, and social media platforms, reaching a wide audience. Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, highlighting the brand’s significant market presence.
As the campaign continues to gain attention, it remains to be seen how audiences will respond to Johnson’s bold portrayal and the themes presented. The intersection of fashion and personal expression in this campaign may resonate deeply with viewers, reflecting broader societal conversations about confidence and self-image.
Overall, Dakota Johnson’s collaboration with Calvin Klein marks a significant moment in her career, blending her artistic vision with a brand known for its bold statements in the fashion industry.
